In this blog post, I will be discussing the 10 different techniques of persuasion that can be used in advertisements. (commercials, posters)
Here are the 10 techniques:
Humor: Crazy or funny images that make the viewer laugh
Macho: Strong, tough, powerful-usually males. May carry weapons or be pictured in dangerous situations. Cowboys.
Friends: Groups of people enjoying each other and doing things together. Buddies, pals and friendship.
Fun: Everyone is happy-smiling and laughing. Often images of people doing fun things and having a good time.
Nature: Outdoor setting- mountain, ocean, desert, snow flowers etc. May or may not have people included.
Sexy: Emphasis on physical attributes of models, usually female; may wear revealing clothing and be shown flirting through attitude or body language.
Cartoon: People or animals portrayed as drawings or animation. Often humorous.
Celebrity: Someone most people recognize-athlete, musician, politician, or movie star.
Wealth: Expensive and elegant places and things. Big houses, new cars, jewelry, designer clothing.
In class we discussed about persuasion. Persuasion convinces you to do things. They persuade the viewers to buy their product(s). In the advertisement, they talk about the good things about it, more than the bad things about the product.