Saturday, 14 January 2012

Variables of Photography

The 3 variables of photography are: Camera Angle, Lighting, and Proximity.

#1 Camera Angle
Camera angle is very important when taking picture. Camera angle is the angle at which the camera is pointed at the subject. A picture can be taken in many different angles such as: Eye level, above subject, below subject and not squared or slanted. When the camera is at eye level, it's normal because we see things at eye level. When the camera is above subject it makes us feel like we are looking down at the subject. Makes the viewer feel bigger and the subject smaller than it is. When taking a picture below subject, makes the viewer feel smaller, and the subject larger. If the camera is not squared, it makes the picture look uneven, and not stable.

#2 Lighting
Lighting is very important when taking a picture. If it's too dark, you won't be able to see the subject. If its too bright, then it will look too overwhelming. There are different types of lighting in photography such as: Sufficient, Insufficient, lit from above, lit from below, and lit from the side. If the photo is too dark, it may look too scary. If the photos light, it makes you feel at ease, and more calmer. But it really depends on what you want the viewer to think about the picture. Like if the picture was meant to be dark and scary, or if the picture was meant to be very bright.

#3Proximity
Proximity in photography is how far, or how close you want the picture to be shown as. Like the distance in the picture. The distance in the picture could be:  far from the subject, medium-long, medium (face and torso), a close up, and an extreme close up.

Wednesday, 4 January 2012

Beyonce VS Beyonce (Vizio Commercial)

This commercial is showing the new Vizio flat screen TV with Internet icons, hd quality. 
Techniques of persuasian used in this commercial are: Celebrity and Sexy.
I think the most dominant technique was Sexy and Celebrity. I think this because throughout the whole commercial Beyonce (celebrity) was there, she was wearing a short dress, which is revealing. (sexy) I think they used all of these techniques because when a celebrity is in a commercial, it ususally makes the viewer want to buy it. Since this celebrity is female which is wearing revealing clothing, it attracts male viewers more. 
I think this ad is effective in persuasing the viewer to think a certain way about the brand.