This commercial is showing the new Vizio flat screen TV with Internet icons, hd quality.
Techniques of persuasian used in this commercial are: Celebrity and Sexy.
I think the most dominant technique was Sexy and Celebrity. I think this because throughout the whole commercial Beyonce (celebrity) was there, she was wearing a short dress, which is revealing. (sexy) I think they used all of these techniques because when a celebrity is in a commercial, it ususally makes the viewer want to buy it. Since this celebrity is female which is wearing revealing clothing, it attracts male viewers more.
I think this ad is effective in persuasing the viewer to think a certain way about the brand.
No comments:
Post a Comment